At the Edinburgh conference ‘Aquaculture Today 2007’ a “Guess Who?” competition asked participants to identify twelve people currently engaged in the UK aquaculture industry with photographs of them when they were young children. The individuals who agreed to have their childhood photographs used in this way were Chris Mitchell and Alan Stewart (Landcatch), Nick Bradbury (Biomar), Sue Utting (Seafish), Sid Patten (SSPO), Richard Slaski (FSAP), Christina Reid (Fish Farmer Magazine), Nick Joy (Loch Duart), Charlie Brooke (Cromarty Salmon), David Sandison (Shetland Aquaculture), Pauline Munroe (FRS) and Paul Irving (Lakeland Smolt).The main sponsor of this competition was Landcatch Natural Selection [www.landcatch.co.uk] and the event was managed by Fish Farmer Magazine [www.fishfarmer-magazine.com] . The competition raised over £525 for AwF. Major donors were Biomar Ltd, Christopher Mitchell, Hjaltland Seafarms Ltd and Muirachmhainni Teoranta. The board of AwF (UK) is extremely grateful to the organisers and participants in this fun event for supporting our work.